Your views of insurance on the internet

What I would be interested to know is what people actually think about purchasing life insurance on the internet.

1) You like the idea.
2) Does is scare you?
3) Make you uncomfortable?
4) You'd rather deal with an agent in person?
5) You don't care?

Please be candid in your comments.
Tell me if you've got ripped of by an online insurance company.
Tell me if you're really pleased with an online insurance company.

Express Life Insurance Direct
Financial Maturity Blog
Canadian Money Advisor